Regret Store Global Headquarters — Miami, FL
The story nobody asked for.
Regret Store Global Headquarters — Miami, FL
Regret Store is a luxury leather goods and accessories house for people who've accepted that personal growth is overrated. We design leather duffle bags, crossbody bags, and cowboy hats that say the quiet part loud — then stitch it into full-grain Italian leather so it hits different when you leave town at 3 AM.
Every piece we sell has been carefully engineered to guarantee at least one TSA flag, one suspicious look from a valet, or one Instagram comment that says "where did you get that and why." We don't make accessories for the moment. We make accessories for the aftermath.
Other brands sell you a lifestyle. We sell you a getaway bag. The difference is our leather is better.
In 2024, our founder Chad Regretson got fired. The details are the subject of an ongoing legal matter we are not at liberty to discuss. What we can tell you is that by 8:47 AM the next morning, Chad was standing in a parking lot holding a cardboard box, a final paycheck, and a leather duffle bag with "REGRET." hand-stitched on it that he'd commissioned from a guy on Etsy three weeks earlier for unrelated reasons.
A woman in the parking lot asked where he got the bag. Chad said he made it. He did not make it. She offered him $600. Chad said no. She said $900. Chad handed over the bag, walked back into Panera Bread, sat down with no belongings, and ate a bread bowl while the idea hit him.
"If one bag can sell for $900 in a parking lot before lunch, imagine what a whole collection could do."
Three weeks later, Regret Store launched from Chad's apartment with three bags, a Shopify trial, and absolutely zero market research. The first customer was Chad's former boss, who bought a duffle as a gag gift for his wife. She took it on a business trip. The hotel concierge complimented it. She ordered two more. Her husband still doesn't know how much they cost. He will.
Within six months, we'd been banned from two trade shows, flagged by three separate TSA agents, and referenced in a university ethics course as "a case study in what happens when branding has no conscience." We framed that last one. It's in the office. Next to the first cowboy hat we ever sold — which was worn to a state legislature session and made local news.
Today, Regret Store ships worldwide. Our bags and hats have been spotted at music festivals, airport lounges, custody hearings, and one very memorable Kentucky Derby. We've grown from a guy with no bag in a Panera to a full operation with a warehouse, a leather workshop, a legal team on retainer, and a customer support email that nobody has checked since March.
We don't know where this is going. But we know what you'll be carrying when you get there.
Nine people who peaked at exactly the right time for this to work.
Every bag says what you're thinking but would never say out loud. We emboss it into $1,200 worth of Italian leather so it hits harder. The premium materials don't soften the message. They just make it airport-ready.
Whatever happens after you pick up the bag is between you and the consequences. We are not your therapist, your lawyer, or your character witness. We are the reason you need all three.
We have a support email. Nobody has checked it since March. If your order arrives and you hate it, that's the regret we literally named the company after. The system is working.
Full-grain leather duffles. Hand-studded suede. Embossed cowboy hats that smell like bad decisions and expensive taste. Every piece is built to last longer than the relationships it enables you to leave. The leather ages beautifully. The social consequences, however, are permanent.
You just read all of that and you're still here. That tells us everything we need to know about you. You'll fit right in.
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